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1. CALL CENTRE

A call center is a centralized department that handles inbound and outbound calls from current and potential customers. Call centers are located either within an organization or outsourced to another company that specializes in handling calls. A call center is a team of customer service specialists who help field phone calls from customers with questions about a company’s services or products. Many call centers focus on customer satisfaction and offer comprehensive support. Some may also aim to increase lead generation, acquire new customers, or streamline payment and order processing. Regardless, call centers play an integral role in creating a great customer experience, so they must maintain a high level of service at all times to nurture relationships. This means call center representatives need to be knowledgeable, patient, and helpful when interacting with customers. It’s also important to note that a call center is not the same as a contact center. A contact center differs in that it handles customer communications across various channels, including email, chat, messaging apps, or social media.